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Wednesday, April 11, 2007

Design for Success - part 1

Okay, so what sells for a design?

Well, that varies greatly for your audience, and what kind of stuff they're looking for. Teens want something different than say, Babyboomers. But you knew that, right?

So, I'll tell you what works for me. Bold, graphic and illustrative designs. Now, some of your are artists, and some of your aren't. I'll be honest; if you're a graphic designer or illustrator, you definitely have an advantage, so make use of it! Draw!

If you're not an artist, get clipart! Many of the top selling designs I've seen come from clipart and "dingbat" fonts. Yep. Check dafont.com for tons of ideas. But, if you're feeling more powerful, go buy some from your local art store. There's tons of art out there, use it! Just make sure that you follow the license agreement, so you don't go to jail!

Another reason to go illustrative/graphic, is that there are bajillions of text based designs out there, and they're exceptionally easy to rip off. If you're going to do text based designs, use cool fonts, and arrange the words interestingly. Google "typography" and go to town.

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