Be realistic when creating CafePress gifts

So are you simply looking to buy some unique gifts or are you planning to build your own Name Brand Empire?

The key is to be realistic. There have been several “shops” earning a respectable amount of cash though their products other “shops” enjoy limited exposure and very few or no sales at all. You see, this is the Internet and like anything else in order to generate sales you need to get traffic to your site. For example, there are hundreds of designs showcasing the flag of the USA.

At the time this article was being written, the tag/keyword “USA flag” brings up 8920 designs a total of 170.000 products. You can see how your product can be lost in the crowd. The internal search engine has its own rules and if you have joined Cafepress recently, tagged your design with wrong tags or made no sales then your USA flag design is probably sitting at the bottom of the list and won’t bee seen.

If your design is number 1000th on the list, it's likely it will never be visited - no one goes that deep. There are several ways to work around that - submit your page in the search engines yourself or even generate your own traffic by exchanging links with other shopkeepers. These solutions normally take time, effort and money to accomplish any significant sales. The best way to overcome these growing pains and generate the desirable traffic to your shop is by visiting the cafepress forums and learning from the experiences of the other shopkeepers.

See what they are doing and follow their footsteps. Who knows - one day you might be walking in the street and see a complete stranger wearing one of your t-shirts!

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