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Showing posts with label intimates. Show all posts
Showing posts with label intimates. Show all posts

Wednesday, April 11, 2007

Basic Shop vs Premium Shop

There are two types of shops you can open.

1. Basic shop - completely free but with limitations. You can only add 50 products and only one of each type of a product. Except for a small logo and a shop description text you have no control over the look of the shop. You can open as many Basic shops as you wish.

2. Premium Shop - you have to pay a small fee (more or less $5 depending on the length of time you are willing to pay in advance) ever month. I see it as rent. Unlimited number of products, as many products of the same type and control over the looks of the store make the Premium Store look very attractive.

Which one to chose?

People who used both Basic and Premium say that for many reasons Premium earns 10x the money a Basic shop brings. Premium sounds like the way to go.

My CafePress Shop tip: If you can afford it, go with Premium right away. If you, for some reason, don't want to invest money at the beginning, make several Basic shops and when you earn enough use the money to upgrade to a Premium shop.

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Ways to Make Money on CafePress

There are two basic ways to make money on CafePress.

1. Sell products with your own designs on them.
2. Sell products with other people's designs.

The additional third way is to combine one and two and sell both your own and other people's designs.

If you chose one than you get to be a shopkeeper. If you chose two than you will be an affiliate.

As a shopkeeper you get to make your own designs, put them on various products and mark-up the basic price of each product. Once your product gets sold you keep the mark-up dollars.

As an affiliate, you promote CafePress and the products CafePress offers. If you get someone to go to CafePress and s/he buys something from the marketplace within 30 days than you get 20% of the base price. If s/he becomes a shop owner within those 30 days than you get 5% of the base price of every product s/he sells withing ONE YEAR from joining.

For a creative type of person it would be easier to make money as a shopkeeper. For a natural salesperson, business smart and good in marketing it would be perhaps a bit easier to be an affiliate. HOWEVER, there are no strict rules.

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CafePress Basics

CafePress is one of the coolest sites of the web for artistic, creative or witty people. If you are just one or all of the above at the same time, you can use CafePress to create your own designs for t shirts, apparel, infant and toddler clothing, housewares, stickers, mugs, bags and a load of other fun products.

If you don't want to bother with creating designs, than CafePress is a place to find funky, original, hip, unusual... apparel and other things. You can buy products for yourself or buy gifts for people you love.

Finally, if you are not a creative type and you would rather make money than spend it... than CafePress has something for you, too. You can become an affiliate, promote products from CafePress and when something sells you will make money.

You see, CafePress has something for everyone. Whoever you are, whatever you want... keep reading and find out more about the cool world of CafePress.

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Design for Success - part 2

For me, I decided that I want a store that will stand out, so I avoid the text-shirt fad.

ALSO, take care in whether you choose to chase pop-culture fads or not. Sure, fads can be moneymakers, but you've got to be careful, as it only really pays to be first. If so, watch buzz.yahoo.com like a hawk, and make new designs weekly.

For me, I didn't want to go that route because I wanted *lasting* designs. I want designs that I can sell for years to come, with a huge number of choices. I'm pretty sure that "Runaway Bride" sales have slowed down to a dead zombie trickle about now.

Do what works for you.

In terms of the design itself, I like to make graphics that can easily be seen on the CafePress site. Though I personally like small prints, I'm sort of forced to make them a little larger, just so they preview nicely. The simpler the design, the better, as it really helps people find what they're looking for. In the end, this helps drive sales.

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Design for Success - part 1

Okay, so what sells for a design?

Well, that varies greatly for your audience, and what kind of stuff they're looking for. Teens want something different than say, Babyboomers. But you knew that, right?

So, I'll tell you what works for me. Bold, graphic and illustrative designs. Now, some of your are artists, and some of your aren't. I'll be honest; if you're a graphic designer or illustrator, you definitely have an advantage, so make use of it! Draw!

If you're not an artist, get clipart! Many of the top selling designs I've seen come from clipart and "dingbat" fonts. Yep. Check dafont.com for tons of ideas. But, if you're feeling more powerful, go buy some from your local art store. There's tons of art out there, use it! Just make sure that you follow the license agreement, so you don't go to jail!

Another reason to go illustrative/graphic, is that there are bajillions of text based designs out there, and they're exceptionally easy to rip off. If you're going to do text based designs, use cool fonts, and arrange the words interestingly. Google "typography" and go to town.

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Be realistic when creating CafePress gifts

So are you simply looking to buy some unique gifts or are you planning to build your own Name Brand Empire?

The key is to be realistic. There have been several “shops” earning a respectable amount of cash though their products other “shops” enjoy limited exposure and very few or no sales at all. You see, this is the Internet and like anything else in order to generate sales you need to get traffic to your site. For example, there are hundreds of designs showcasing the flag of the USA.

At the time this article was being written, the tag/keyword “USA flag” brings up 8920 designs a total of 170.000 products. You can see how your product can be lost in the crowd. The internal search engine has its own rules and if you have joined Cafepress recently, tagged your design with wrong tags or made no sales then your USA flag design is probably sitting at the bottom of the list and won’t bee seen.

If your design is number 1000th on the list, it's likely it will never be visited - no one goes that deep. There are several ways to work around that - submit your page in the search engines yourself or even generate your own traffic by exchanging links with other shopkeepers. These solutions normally take time, effort and money to accomplish any significant sales. The best way to overcome these growing pains and generate the desirable traffic to your shop is by visiting the cafepress forums and learning from the experiences of the other shopkeepers.

See what they are doing and follow their footsteps. Who knows - one day you might be walking in the street and see a complete stranger wearing one of your t-shirts!

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The beauty of CafePress

You don't only have to be a customer. The whole beauty of cafepress is that you have the option to make your store public, in other words make it available for others to see your product creations and buy from you. Public designs are added to the search engine and can be viewed by all the people visiting the Cafepress site and possibly bought.

CafePress even gives you the option to choose what percentage of profit you would like to make on a product and makes arrangements of how and when you would like to get paid. You can go even a step further and sign up for what they call a premium shop where you can further customize your shop appearance, introduce sections to your shop and play with the HTML code of your page.

Though this costs a few dollars per month is really worth it if you are looking to make a business out of your designs. There are a few rules and restrictions - obviously you can’t sell trademarked or copywriten ideas, but overall there are no limitations to what you can upload and print. Recently cafepress introduced additional products and services. Though the traditional promotional products like t-shirts, apparel, mugs etc. are the main core of the business, the company is now venturing into the publishing business introducing print in demand services where new and unpublished writers can see their books published and musicians and performing artists may have their work offered in CDs and DVDs.

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T-shirts, sweatshirts, jerseys, intimates, baseball cups

Birthday coming up? Graduation party? Holiday coming up and no time to go shopping for gifts? Looking for something different and personal? Try Cafepress. With its huge selection of highly customizable and unique gift ideas shipped directly from the web store to any address in the world!

You have two options when you use CafePress. First, you may select from literally thousands of designs - photos, logos, images, illustration, cartoons, paintings, you name it, created by artists from around the world. When you find the design you like you can browse a number of products the artist has printed the design on - t-shirts, sweatshirts, jerseys, intimates, baseball cups and many many more ... including to house wares, office products, cards, stickers, etc. The list is truly endless and you can use the internal cafepress engine to search the designs using tag words or sentences.

The second option is probably the most interesting and unique opportunity to create something special. Through their create & buy service, CafePress allows you to upload your own designs, decorate your own products and eventually buy or send them to friends. The process of setting up a “store” is quite simple as long as you follow some very clear and logical instructions in order to upload your digital content, select the products you want to feature, and finally price and buy them. At the end you will be given a web page in the cafepress server where the products you have chosen are listed. Most important this simple process is free! You only pay for the final products you buy and you can even wait a few weeks before you make up your mind. No one will rush or pressure you to make a purchase. Why? Because the products you created do not exist until you buy them. The process is on demand and unless there is a customer there is no printing, no inventory and no product.

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