There are two types of shops you can open.
1. Basic shop - completely free but with limitations. You can only add 50 products and only one of each type of a product. Except for a small logo and a shop description text you have no control over the look of the shop. You can open as many Basic shops as you wish.
2. Premium Shop - you have to pay a small fee (more or less $5 depending on the length of time you are willing to pay in advance) ever month. I see it as rent. Unlimited number of products, as many products of the same type and control over the looks of the store make the Premium Store look very attractive.
Which one to chose?
People who used both Basic and Premium say that for many reasons Premium earns 10x the money a Basic shop brings. Premium sounds like the way to go.
My CafePress Shop tip: If you can afford it, go with Premium right away. If you, for some reason, don't want to invest money at the beginning, make several Basic shops and when you earn enough use the money to upgrade to a Premium shop.
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Via squidoo.com
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